Apple's 2013-2016 1st Quarter Comparisons: Has Apple Stopped Growing?
Apple, IPhone, Mac, IPAD and Apple Services across four quarters
Summary
Apple's main generator of revenue, the iPhone, experienced a slow-down in revenue for the first time in 13 years, with a 18.4% drop from 1st quarter of 2015, causing Apple’s total revenue to decrease by 12.8%. With a lack of real innovation, and the entrance of many new companies in the smartphone market such as Huawei and Xiaomi, Tim Cook will need to put himself in Jobs’ shoes and reinvent the market again.
Apple