In the last period, 2015 Q3, the largest presented item is IPhone with Sales Amount of 48M. The fastest growing participant in our report is apple watch with 83.79% growth in Sales Amount over 3 quarters between 2015 Q1 to 2015 Q3. The topic that suffers from the biggest downturn is IPhone with 21.57% decline over the same period. This report represents data points consolidated from 3 sources: JP Morgan, IDC and Strategy Analytics