In the last period, Y2013, the largest presented item is IPhone with Sales Amount of 153M. The fastest growing participant in our report is IPAD with 75.39% growth in Sales Amount over 3 years between Y2011 to Y2013. The topic that suffers from the biggest downturn is Ipod with 38.03% decline over the same period. This report represents data points consolidated from 4 sources: Apple INC , UBS, The Henry Fund and Strategy Analytics