In the last period, 2015 Q4, the largest presented item is Android phone with Market Share of 59.1%. The fastest growing participant in our report is Android phone with 24.16% growth in Market Share over 5 quarters between 2014 Q4 to 2015 Q4. The topic that suffers from the biggest downturn is Windows Phone with 57.89% decline over the same period. This report represents data points consolidated from 2 sources: Kantar Media and StatCounter