streaming video service
. Users in United States in 2015 Jul
Netflix, Apple Music - Mobile App, Google Play Music - Mobile App, Shazam - Mobile App, Google Play Movies & TV - Mobile App and others
Summary
YouTube is the clear leader of streaming video services in terms of monthly users (231M), stickiness rate (43%), and time spent. For example, YouTube Kids service was used on average 19:39 hours per user per month, followed by the flagship YouTube property at 12:15 hours in July. The average time spent for YouTube’s most notable competitor, Netflix, was 6:41 hours.