U .S. Digital Display Ad Spending from 2014 to 2019

 Online Display advertising, Rich Media advertising, Online Video Advertising and Banner Advertising across six years

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Summary

one in five dollars devoted to digital in 2016 will go to “banners and other” digital display ad types. Video will also command a large portion of ad spending allocated to digital in 2016: 14.3%, up from 12.8% in 2015 (eMarketer).

Sources eMarketer eMarketer

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