U.S. Digital Display Ad Spending from 2014 to 2019

Banner Advertising Online Display advertising Online Video Advertising Rich Media advertising
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one in five dollars devoted to digital in 2016 will go to “banners and other” digital display ad types. Video will also command a large portion of ad spending allocated to digital in 2016: 14.3%, up from 12.8% in 2015 (eMarketer).

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