In the last period, 2015 Q4, the largest presented item is IPhone with Market Share of 58.4%. The fastest growing participant in our report is Android phone with 22.43% growth in Market Share over 5 quarters between 2014 Q4 to 2015 Q4. The topic that suffers from the biggest downturn is Windows Phone with 31.52% decline over the same period. This report represents data points consolidated from 2 sources: Kantar Media and StatCounter